blog Multiline at Architect@Work as a sparring partner for architects
We were present at Architect@Work in the Netherlands, a prominent trade fair that provides a unique platform for meetings between architects, clients, light designers and dealers. Our colleagues from Multiline Licht Nederland manned the booth. Norbert Staneke, sales manager, explains why Architect@Work is a vital trade fair for the lighting and architecture industry.
“What makes Architect@Work so interesting is the broad audience of interior and exterior architects, as well as manufacturers, clients and dealers. It’s a great event for networking and making long-term connections. In fact, Multiline has been participating in Architect@Work events for more than 15 years.”
New products in the spotlight: Grip, Snake and Offside
We made our booth stand out by combining a minimalist design with inspiring products, such as Grip, Snake and Offside. These luminaires were also featured on our stand at Light + Building. Architect@Work is the ideal location to showcase our new products.
“The choice for the minimalist design of the exhibition stand was not only aesthetically appealing, but also strategically relevant.” explains Norbert. “The booth reflected the general trend in the market where products are getting smaller. Thanks to our expertise in customized luminaires, we excel at fulfilling such requests. In addition, thanks to the color selection, this booth demonstrates that our products fit seamlessly into high-end hospitality projects.”
Sparring about projects and applications
“We do not underestimate the essential added value of face-to-face communication and tangibility. During such events, we can engage in direct dialogue, showcase our expertise and stay on top of the latest trends and evolutions in the sector. We aim to offer optimal solutions to the practical questions from architects, making good use of the possibilities of our products.”
“This fair was also the perfect opportunity to share our vision of sustainability and circular lighting. In fact, the theme of this edition was ‘Healthy Materials’. A topic that was reflected in the varied lecture program and on which we were happy to share our knowledge with visitors at our booth.”
Are you also looking for a sparring partner? Contact us for expert advice on your lighting project.
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